HeadRoar Hats

Creative Direction, Strategy & Merch Design

We led the creative direction for a city-inspired merch collection — each hat designed with its own unique vibe, tied together through a bold, color-blocked style.

From strategy to execution, we collaborated closely with the client to hone in on distinct designs for each city, featuring custom colors, typography, and illustrations — all unified by a beige base and elevated streetwear aesthetic.

Services

  • Creative Direction

  • Creative Strategy

  • Merchandise Design & Illustration

The Merchandise Design Process

Creative
Strategy &
Direction

Concept Development
& Iterations

Final
Designs

Step 1: Creative Strategy & Direction

We began by collaborating with the client to define the purpose and target audience for the collection. Together, we shaped a concept rooted in edgy, unisex streetwear that feels both fashion-forward and approachable – designed to resonate with locals and travelers alike who want to rep their favorite city with style.

The Moodboard

The Target

  • Urban, style-conscious millennials

  • Fans of minimal, elevated merch

  • Trendsetters

The Vibe

Trendy, Classic, Understated Fashion Statement

Step 2: Concept Development

Next step: concept development and iteration. We explored a range of design directions for each city, all grounded in a shared visual style. Through rounds of refining color palettes, illustrations, and typography, we honed in on final designs that felt both distinct and cohesive across the collection.

Austin, Texas

Initial Design Concepts

Color Palette

Final Design

Miami, Florida

Initial Design Concepts

Color Palette

Final Design

Chicago, Illinois

Initial Design Concepts

Color Palette

Final Design

All 3 Final Concepts

  • Danielle & Samantha have been an integral part of the Jamba team - they bring to life all the concepts we brief them on with beautiful on-branded design and ideas that are outside of the box when it comes to social, email, print, and paid media. They are also lovely humans to work with!

    Fallon | Creative Director at Jamba

Ready to spice up your brand?

At Aperitif Collective, we believe in the power of great branding design. Our creative expertise will tell your unique story and leave a lasting impression on your customers.