Jamba At Home Smoothies
Creative Direction For Product Launch Photoshoot & Digital Assets
We led the creative direction for Jamba’s at-home smoothie kits product launch, working closely with their in-house creative director to shape the campaign’s look and feel.
Our work included concepting the photoshoot, designing kitchen set mockups, and curating prop ideas to enhance each scene. We developed detailed storyboards that established the visual language and storytelling tone for the launch.
Once on set, photographers, videographers, and animators brought our vision to life, while we crafted a full suite of static and carousel paid media assets to support the campaign rollout.
Services
Creative Direction
Art Direction
Digital Design
Concept 1 - Handmade
A playful stop-motion animation showing how quickly your frozen smoothie kit becomes a ready-to-enjoy drink—using a whimsical “hide-and-seek” style to reveal the product, fruit cues, and final smoothie in a fun, eye-catching way.
Visual Direction
Storyboards
Video
Static Ads
Concept 2 -Step by Step
A concept featuring a Mason jar blender in a playful, kitschy kitchen that highlights the simple steps of making a smoothie. With fruit cues, a cutting board, and a unique blender, it brings a handmade, down-to-earth vibe to life.
Visual Direction
Storyboards
Video
Static Ads
Concept 3 - Made At Home
This concept shows how the product fits any setting – Strawberries Wild in a bold, pink-accented kitchen, Orange Dream Machine in an earthy, boho space, plus an on-the-go moment to highlight versatility.
Visual Direction - Strawberries Wild
Visual Direction - Orange Dream Machine
Storyboards
Video
Static Ads – Orange Dream Machine
Carousel
All 3 Concepts
Ready to spice up your brand?
At Aperitif Collective, we believe in the power of great branding design. Our creative expertise will tell your unique story and leave a lasting impression on your customers.